Using RAAM reports with clients

This page maps Custom RAAM surfaces to a practical agent posture: buyer DIY stays fully featured; licensees focus on how they share and interpret. Read alongside Rules of the Road and the Sharing Script.

Not legal advice. When your brokerage is stricter, follow the brokerage.

How to read the map

Buyer DIY — what consumers may keep using on their own.
Agent: generally OK — equal, non-discriminatory referral or acknowledgment patterns.
Agent: avoid — behaviors that raise fair-housing, ethics, or misrepresentation risk.

Feature map

School Quality

Buyer DIY: Full use — weights, scores, town or listing school signals.
Agent: generally OK: Point the client to RAAM plus district or state school sources for their own review; share the same kind of resource with every client; stay factual.
Agent: avoid: Subjective “good/bad for people like you”; unequal school briefings; using schools as coded talk about who lives in an area.

Community Diversity

Buyer DIY: Full use — buyers may weight community factors privately.
Agent: generally OK: Acknowledge that the client does their own research; share the overall DIY tool without walking composition bars; decline to interpret racial, ethnic, religious, or national-origin composition.
Agent: avoid: Explaining racial/ethnic diversity score bars as guidance; filtering showings by diversity score; saying an area has the “right demographics.”

Preferred and excluded towns

Buyer DIY: Buyer-set lists are fine as personal preferences.
Agent: generally OK: Search on objective criteria the client states (budget, commute, property type, named towns justified by those reasons).
Agent: avoid: Proposing excludes or targets based on who lives there; treating a diversity-driven town list as your steering plan.

Property reports and realtor blurb

Buyer DIY: Full reports, blurbs, and buyer-profile links.
Agent: generally OK: Receive a preference brief; focus on objective weights (schools as a priority, commute, condition, value, beds/budget); reply with the sample acknowledgment on the Sharing Script page.
Agent: avoid: Treating Community Diversity weight as a showing instruction; presenting the report as your firm’s appraisal.

Deep Analysis, Chat, Compare, Scenario-style verdicts

Buyer DIY: Full use of AI decision-support language on the consumer side.
Agent: generally OK: Let the client use those tools privately; discuss process, inspections, and offer strategy using your own professional judgment and required disclosures.
Agent: avoid: Adopting APPROVED / EXCLUDED / eliminate-now style verdicts as your recommendation; implying the AI speaks for your license.

Worth estimates

Buyer DIY: Full use with on-page “not an appraisal” framing.
Agent: generally OK: Remind the client it is a starting range, not a licensed appraisal; suggest an appraiser when a formal value is needed.
Agent: avoid: Presenting Worth (or RAAM Value for Money) as your appraisal.

Rankings and neighborhood cards

Buyer DIY: Full browse and comparison for personal shortlists.
Agent: generally OK: Suggest the client verify any town score with primary data; keep recommendations tied to objective search criteria.
Agent: avoid: Pitching “top diversity towns” lists as your demographic guidance; marketing synthetic or stylized scores as gospel demography.

Markets (price, DOM, inventory)

Buyer DIY: Full use.
Agent: generally OK: Discuss market conditions factually and evenly.
Agent: avoid: Tying market stats to protected-class narratives about who “belongs” in an area.

Practical workflow for agents

Client builds or already has a RAAM profile (buyer side).
You share or receive a link with a sample disclaimer.
You extract objective search criteria for MLS work.
You leave demographic composition interpretation to the client’s private research — you do not operationalize it as steering.
You never replace inspectors or appraisers with a screenshot of a score.

For realtors
Rules of the Road
Sharing Script & Disclaimer
Methodology — buyer-facing “what the score isn’t”

Not legal advice. Feature guidance can change if product labels change — check lastReviewed and your brokerage updates.

Last reviewed: 2026-08-04