One address, one buyer lens — the same format as the five free reports. Run it across a client's shortlist and the comparison stops being a gut call. The buyer-profile gallery next door is for building an analyzer; this is what you hand a client. Three Virginia examples below. Yours would use their shortlist — or your listings, if that is the more useful test.
Roanoke, VA
Wasena
Sample listing · Wasena, Roanoke, VA
Weighted toward value, condition, and outdoor access — the buyer who is priced out of Asheville or Charlottesville and still wants mountain access.
76.4/ 100 · Relocating buyer
$329,000 · 3 bd · 2 ba · 1,620 sqft
- Value for money
- 86 · 28%
- Condition & systems
- 68 · 20%
- Lot size & light
- 82 · 18%
Open the full briefCharlottesville, VA
Belmont
Sample listing · Belmont, Charlottesville, VA
Weighted toward schools, lot, and a workable commute to UVA / the hospital — the buyer who will lose a bidding war if they cannot name what they will not compromise on.
71.5/ 100 · Family buyer
$565,000 · 3 bd · 2 ba · 1,780 sqft
- School quality
- 78 · 26%
- Commute access
- 84 · 20%
- Lot size & light
- 71 · 16%
Open the full briefLeesburg, VA
Potomac Station
Sample listing · Potomac Station, Leesburg, VA
Weighted toward value, condition, and outdoor access — the buyer moving for a Dulles-corridor job (data centers, federal contracting, DoD/IC) who has never heard of the Greenway toll and needs the town-vs-county tax line explained before they see a closing statement.
71.9/ 100 · Relocating buyer
$674,900 · 4 bd · 3 ba · 2,380 sqft
- Value for money
- 66 · 28%
- Condition & systems
- 72 · 20%
- Lot size & light
- 70 · 18%
Open the full briefIllustrative composites, not live listings. Judge the format — not these addresses.